Take a picture of the whole rug, getting as close as possible.
Take a close up (zoom is fine) of a corner section of the rug.
Fold a corner back at a right angle and photograph the back of the rug, again use the zoom. Macro is unnecessary.
If there is damage, close up images are required and by
putting a tape measure by them it is easier to assess how much work is
When e-mailing photographs of rugs, please remember to give as much detail as you can also, particularly the overall size of the piece.